Kanye West, an American rapper and fashion designer, has recently filed a Trademark Application for “Sunday Service” (church-themed merchandise) with the US Patent and Trademark Office (USPTO). Sunday Service is the name of West’s weekly concerts where he gathers a group of singers to sing gospel versions of his songs. The musician and designer filed the trademark application on July 19, 2019, under Mascotte Holdings Inc., which is his intellectual holding company that has even filed trademark applications for “Yeezus,” “Red October,” “Kanye West,” to name a few on behalf of the hip-hop star. According to the USPTO, West has filed the trademark application for the phrase “Sunday Service” to use it in the apparel space consisting of shoes, dresses, bottoms, headwear, jackets, scarves, socks, loungewear, shirts, and tops.
West started his Sunday Service gatherings earlier this year by bringing the concept in April to the Coachella Valley Music & Arts Festival for Easter Sunday. This weekly gathering has always included various high-profile guests like Katy Perry, the whole Kardashian-Jenner family, Orlando Bloom, and many others.
The rapper has consistently been a divisive figure in the fashion business. In 2015, he came up with his cult-favorite Yeezy collection by collaborating with Adidas and showed the first collection at the New York Fashion Week with a cast of 50 diverse models. His sneakers have gone for a great many dollars on resale sites and his looks made for spouse Kim Kardashian, have routinely been recreated by quick style fashion brands. West’s most infamous moment in fashion accompanied his Season 4 Yeezy Collection, where the audience got trapped in the scorching heat on Roosevelt Island, and many models even collapsed on the runway, due to which, the show received scathing reviews from the critics and editors.
The trademark for the phrase “Sunday Service” follows a host of others filed by the Kardashian and Jenner family, most recently one filed by Kim Kardashian West for baby Psalm West 2 weeks after he was born.