In today’s fast-paced world, business firms, organizations, and even individuals can increase their competitiveness and productivity in several different ways by dedicating both their time and resources to the importance of their Intellectual Property (IP) Protection. Without any doubt, IP assets prove to be a source of value for almost every other company in today’s highly competitive business era, due to which, it has now become integral to manage them – as a part of the overall business strategy.
Intellectual Property – As a Way of Dissuading Infringers
Intellectual property infringers and counterfeiters are always looking forward to quickly establishing how serious and motivated the people in the business world are in protecting their Intellectual Property Rights (IPRs). By enforcing, managing, and protecting the IP Rights relentlessly and persistently, every business firm or company can succeed in not letting its putative competitor, counterfeiter, or infringer violate the brand’s entity and name in the market. In most of the cases, the threat of court actions, legal lawsuits, and possession of IP Rights are sufficient to deter violators and place the company in a much more competitively advantageous position.
Intellectual Property – An Asset with Extremely High Potential Value
One can never deny the fact that the transformation of an invention into a potential source of steady income or a marketable product is indeed a critical stage or phase in the process of coming up with an innovation. In this particular scenario, IP Rights help businesses and brands exceptionally in safeguarding and preventing their market shares. IP value depends on how well and efficiently the assets are utilized and exploited. By adopting a well-defined and systematic approach leading to the innovation’s effective commercialization, you can reduce the risks and generate a good return on investment.
Intellectual Property – As a Means of Competitor Monitoring
Although IP is a significant tool providing legal protection for the unique inventions and innovations, it can also prove to be a useful source of information for the business companies. For instance, filing Trademark and Patent Applications can give you an insight into your arch competitors’ marketing strategies and business objectives. To be specific, the information provided by IP is valuable and useful in all aspects of a company’s day-to-day activities, including research, development, management, and commercialization. Despite being a modern approach, Intellectual Property Protection is a need for every business owner or entrepreneur who wants to remain open towards the society and economy.
THE RISKS INVOLVED IN NEGLECTING IP PROTECTION
By undervaluing or ignoring the immense potential IP holds, businesses in the present era can enter risky situations. Neglecting the registration of IP Rights, like Trademark Registration or Patent Registration, will open up all the possibilities of your competitors taking undue advantage of your business ideas, and exclusivities, technical innovations, and brand reputation and goodwill in the consumer market.
By not adequately protecting the IP Rights, a business may expose itself to several difficulties, including:
- Losing great opportunities to forge business alliances
- Weakening negotiating strategies
- Reduced number of possible profitable licensing deals
- Eroding business ability corresponding to investment finance and capital obtaining
Hence, it is always advisable to safeguard your IP and experience ultimate success and growth in your business.