Month: July 2022

Co-Branding: Who Owns What?

Marketers and strategists are finding many ways to advertise and propagate their brand to increase the value of their brand…

2 years ago

Trademark Licensing

Quoting a powerful expression by G. F. Henderson, "Trademark Law is not as technically or scientifically complex as Patent Law. It is…

2 years ago

Contemplating the Theories of Confusion in Trademarks: Confuse No More!

As is understood, a trademark is a mark that helps identify the origin or source of goods and services with…

2 years ago

Combating Trademark Infringement to Safeguard Brand Image and Trademarks

Copyright and Trademark Infringement instances have increased manifold due to technical developments and sound digitization. The rampant production and distribution of goods…

2 years ago