Trademarks

What Makes a Trademark Unique & Essential

The Trademark Rights have clearly explained the essentials and attributes of a trademark. A trademark exists in the form of an expression,…

9 months ago

How to Create the Perfect Logo for Trademark Registration?

Hiring a professional logo designer can be a good idea if you have all the required resources. This article shall…

1 year ago

Co-Branding: Who Owns What?

Marketers and strategists are finding many ways to advertise and propagate their brand to increase the value of their brand…

2 years ago

Trademark Licensing

Quoting a powerful expression by G. F. Henderson, "Trademark Law is not as technically or scientifically complex as Patent Law. It is…

2 years ago

What’s in a Name: Can you Trademark Surnames?

Setting up a business in the name of the family name or surname is an age-old practice and not uncommon.…

3 years ago

Linking Trademarks and Character Merchandising

"Good merchandising will always take the consumer from deciding whether that are going to buy which are they going to…

3 years ago

Detailed Expert Analysis: Design vs. Trade Dress Protection – Which One Should You Choose?

Well-known brands utilize more than just catchy names and visually appealing logos for instant, invaluable customer recognition. They also develop…

3 years ago

Trademark Families – What are they and Why are they Important?

A family of marks is defined as "a group of marks having a recognizable common characteristic, wherein the marks are…

3 years ago

Liability of E-Commerce Websites for Trademark Infringement

One of the benefits of the advancement in information and communication technology is the emergence of online markets, otherwise known…

3 years ago