When it comes to forming an Intellectual Property (IP) strategy, high-quality, accurate, and relevant data play an integral role. Without any second…
Marketers and strategists are finding many ways to advertise and propagate their brand to increase the value of their brand…
As is understood, a trademark is a mark that helps identify the origin or source of goods and services with…
A sound trademark is a type of non-conventional trademark where a sound or musical notation performs the function of a…
What is Ambush Marketing? Ambush marketing is popularly known as coat-tail marketing or predatory ambushing, which is a practice of…
A store layout refers to the design of a store's space and the placement of items within it. If a…
When it comes to going ahead with Trademark Registration, most of the businesses out there fail to maximize their brand…
The US Supreme Court has quite recently ruled that "Booking.com," a travel reservation company and unit of Booking Holdings Inc.,…
What comes as a significant relief to Sun Pharmaceuticals Laboratories Limited (an Indian multinational pharmaceutical company headquartered in Mumbai, Maharashtra)…