"Good merchandising will always take the consumer from deciding whether that are going to buy which are they going to…
Well-known brands utilize more than just catchy names and visually appealing logos for instant, invaluable customer recognition. They also develop…
Protecting a unique app idea is required for safeguarding it from the copycats in the marketplace as they might seek…
Digitization of different literary works like books, photographs, paintings, and even letters has come to be preserved through the efforts…
A sound trademark is a type of non-conventional trademark where a sound or musical notation performs the function of a…
A company's Intellectual Property (IP) is often its most crucial corporate asset - the one that it must aggressively protect.…
In the wake of the industrial revolution and rapid diffusion of technology, the rate of acquisition of patents has also…
What is Ambush Marketing? Ambush marketing is popularly known as coat-tail marketing or predatory ambushing, which is a practice of…
The Copyright Law provides the author of the work with the exclusive right to exploit his works, including the right…